How to Create a Facebook Business Page: A 6 Step Guide

How to Create a Facebook Business Page

Also as Facebook changes regularly – this guide was written in April/May 2011.

This guide will take you through how to create a Facebook Business Page (aka Facebook Like Page).

Since the demise of the Facebook ‘Static FMBL’ application, it has been confusing for users of Facebook to create an effective ‘Like Page’ for their business, organisation or interest. I wanted to write this eBook guide to show that it is still easy to create a great Like Page with other, similar applications to the original Static FMBL application. I was confused earlier this year when these changes on Facebook occurred and found it very difficult to find direction on this. I did my own research and have condensed what I found into this guide. I hope it is useful.

This guide will show you how to create a Facebook Like Page for your business or organisation, including how to set up an initial Landing (or Welcome) Page (or Tab) to give a new visitor a great experience. Subsequently we will be writing other informative articles in this area about Facebook Like Page design and engaging with your Fans.

Step 1: How to Create a Basic Facebook Business Page:

1. The first stage in how to create a Facebook business Page is to set up a basic Business Like Page and then customise:
2. From your personal profile, go to any other company’s or person’s own Like Page.
3. Click on ‘Create a Page’ (located in the bottom left of the page)
4. The best choice on the next page for an effective Like Page is ‘Brand or Product’; this can be fine-tuned later if necessary.
5. Next, you can choose the type of business/organisation you are, under ‘chose a category’.
6. Then you can type the name of your brand (and name of your new Like Page) into the ‘Brand or Product’ box.
7. Your basic Like Page will now be created – ready for customisation.
8. The first ‘tab’ within your new Like Page that you will see is the helpful ‘Get Started’ page. Click the ‘Update Category’ button.
9. The ‘Get Started’ tab guides you through some of the things that you will need to and we will revisit this in a later guide. Our first priority is to customise your Like Page with a page known as a ‘Landing’ or ‘Welcome’ page (or Tab).
10. After you have confirmed the Category of your page (‘Update Category’); you have created your basic Like Page.
11. You now have a basic Like Page set up; all ready to customise and make it more effective.

Step 2: Switching Between Your Personal Profile and Your New Like Page:

1. Now you have a new (basic) Like Page, you can switch between it and your Personal Page.
2. This is a new feature in Facebook. You can use Facebook as yourself (your Personal Profile) or as your business/organisation/interest (your Like Page).
3. To switch between the two, click on the ‘Account’ tab at the top-left of the page, then ‘Use Facebook as Page’.
4. You will then be presented with all of the Like Pages that you have created (or that you are an administrator for – we will come on to administration of pages in another eGuide) see above.
5. Click on the ‘Switch’ button for the Like Page that you want to switch to.
6. You are then back to the ‘Get Started’ tab within your Like Page.

Step 3: Customising Your New Facebook Like Page:

Now that we have created a Facebook Business Page, we want to make your Like Page more appealing and more effective for you to build your Facebook community around your business/organisation/interest.

1. The first thing to do (as also suggested by the ‘Get Started’ guide) is to upload an image or logo.
2. This is straightforward: Click on ‘Upload an Image’.
3. Then click on ‘Choose File’.
4. This will then take you to a file explorer, allowing you to choose a picture or logo file from your own (local) computer.
5. Double-click on the photo that you want to upload.
6. This picture/logo (also sometimes known as an Avatar) is then published to the left-hand side of your Like Page.
7. Note: All pictures that you upload are also shown at the top of your ‘Wall’ tab also.
8. Steps 2 onwards on the ‘Get Started’ page can be carried out later, and we will be writing a further guide for these steps. We need to set up a Welcome page before these steps.

Are You Creating Value For Society?

If you read business books or personal development books, you are probably familiar with the concept of value creation. The famous coach Tony Robbins says that we should always think about how we can create more value to people and I totally agree with that. If we want to make more money the best thing we can do is obviously to create more value for society through great products or great services. But what is this value we are always talking about? If a tobacco company is generating a lot of profits, does it mean that it is creating massive value for society? Is the weight-loss industry generating massive value? What about the gambling industry?

What is value?

One characteristic shared by all human beings is the desire to be happy. For me, creating value simply means providing a service or a product that helps people improve their life and become happier. Why create a company if it’s not to help people improve their life?

I’m not a materialistic person and I don’t think that material things can contribute significantly to people’s happiness but let’s assume that it does.

Even with this broad definition of value, we can find many products or services out there that are not creating value.

For instance, let’s take the tobacco industry. Can we say it is creating value?

To know if a product or service is creating value we just need to ask ourselves the following question:

“If this product/service did not exist would the world be worse off?”

If you’ve never smoke, you will never feel the need to smoke and we cannot possibly say that if tobacco did not exist you would be less happier.

If your company is not creating value, and if you agree with my definition of value, it means that, unfortunately, you too are not creating value. It doesn’t matter if you work 80 hours a week or if you are the most talented employee in your company, you are not creating value since your work is just a small contribution to the products or services that your company is creating. And your company is not creating value.

The meaning of value is subjective but just assume that a company is objectively creating no value. How many people who work in that company would sincerely believe that their company is actually not creating value? Probably very few and there is a reason for that.

The danger of commitment and consistency

Let’s say you don’t smoke, you think that tobacco is harmful for the society and should be banned, but you got a great offer from a tobacco company. The pay is great and the job description meets all your expectations. You decide to take the job.

How do you think you are going to deal with the existing gap between your values and your job?

Because, your mind is always looking for consistency in your action, it will have to find a way to fill the gap. In order to do that, your belief system will progressively shift and align itself with your company’s values and beliefs.